From October 16 to 19,2024, the 29th Macao International Trade and Investment Fair (MIF2024), organized by the Investment Promotion Bureau of the Macao Special Administrative Region, was held at the Venetian Macao Golden Light Convention and Exhibition Center. The Macao International Trade and Investment Fair (MIF) began in 1996 as a comprehensive commercial trade exhibition hosted by Macao, China. It was the first exhibition in Macao to receive certification from the Universal Federation of Leasing (UFL). Through years of meticulous development, it has grown into an influential international economic and trade event in Macao, with continuously improving market orientation, professional standards, and brand influence. This year's exhibition, themed "Showcasing Diversity, Pioneering Industrial Opportunities," featured a dedicated Traditional Chinese Medicine and Health Industry Zone, showcasing the development progress, collaborative achievements, and policy advantages of Macao in this sector.

The company's first batch of 130 traditional Chinese medicine formula granules has been successfully registered in Macau. During the exhibition, the company reached a strategic cooperation agreement with Macau Jinshi Co., Ltd. This collaboration will help the company's new traditional Chinese medicine decoction pieces and traditional Chinese medicine health products further expand into the markets of Macau, ASEAN, and more Portuguese-speaking countries, promoting the global dissemination and development of China's traditional Chinese medicine.

The three-day exhibition saw the company's booth bustling with visitors daily, as clients from around the world stopped to explore and inquire. The company's representatives warmly welcomed every attendee, detailing the product's R&D journey, manufacturing process, and future applications. Particularly, the newly launched "Medicinal and Edible" health supermicro beverage garnered widespread acclaim for its convenient consumption and excellent taste. Customers praised the company's innovative approach of integrating traditional Chinese medicine theory with modern lifestyles, offering healthier, safer, and more convenient solutions for both treatment and wellness. Many expressed eagerness to collaborate with the company and introduce their products.

"Participating in MIF2024 marks a new milestone in our company's global product expansion," stated Shen Fanshun, Chairman of the company. "By engaging in international trade fairs, we not only broaden our horizons and identify business opportunities but also gain valuable insights from overseas professionals and clients. This feedback will help us refine our R&D strategies, continuously launch high-quality products, meet market demands, and contribute to promoting traditional Chinese medicine culture worldwide."