On December 20, Changsha, Hunan Province hosted the Rural Revitalization Work Promotion Conference of Hunan's State-owned Assets Supervision and Administration Commission (SASAC) and the launch ceremony of the consumption assistance e-commerce platform "Xiaoxiang Zhenxuan". Organized by SASAC and hosted by Hunan Agricultural Development Investment Group Co., Ltd., the event under the theme "Brand-Driven Enterprises, Rural Revitalization" adopted a hybrid online-offline format. The conference aimed to enhance the positive role of state-owned assets in rural revitalization and promote efficient implementation of consumption assistance initiatives.

The company's innovative product, Chaowei Beverage, participated in an offline product exhibition and was officially launched on the Xiaoxiang Zhenxuan platform.

With the launch of its "Xiaoxiang Selection" line, Chaowei Beverages will have more opportunities to showcase the uniqueness and advantages of its "food-as-medicine ingredients + Chaowei cell wall disruption technology" in the health product sector, expanding sales channels and enhancing brand influence. Moving forward, the company will focus on developing high-quality local Hunan food-as-medicine herbs, cultivating signature products like Polygonatum, Salix alba, and berry tea (Xianchi Shepu grape) that embody the distinctive Hunan brand. By leveraging secondary and tertiary industries to drive primary industry growth, Chaowei aims to contribute significantly to rural revitalization in Hunan Province.