On February 7, 2025, Dr. Zhong Wenjun, Chairman of Germany's Dezhongtang Company, led a delegation to visit Chun Guang Jiu Hui. The group toured the company's exhibition hall, production workshop, and quality testing center. Subsequently, both parties held in-depth discussions on the collaboration for introducing the ultra-fine traditional Chinese medicine product series into the EU market.

Field Investigation: The Modern Production Strengths Are Highly Recognized by Chairman Zhong

Accompanied by Chairman Shen Fanshun, Chairman Zhong Wenjun and his delegation first toured the corporate exhibition hall, where they gained a detailed understanding of Chenguang Jiuhui's development history and the technical advantages of its Chinese herbal formula granules and ultra-fine products. They then conducted an on-site inspection of the company's intelligent Chinese herbal extraction facilities, traceability management systems, ultra-fine herbal and food production workshops, as well as its R&D and quality testing centers. Through its comprehensive industrial chain layout and modern production system, the company demonstrates profound technical expertise and stringent quality control standards.

Dr. Zhong Wenjun highly commended Chun Guang Jiu Hui's innovative capabilities in modern traditional Chinese medicine, stating that the company' empowers traditional Chinese medicine with technology, setting an industry benchmark.' He particularly emphasized the process standards and quality control system of its ultra-fine traditional Chinese medicine products, expressing strong confidence in their global market potential.

High-level Dialogue: Jointly Planning New Opportunities for the Internationalization of Traditional Chinese Medicine

At the symposium, Chairman Zhong Wenjun highlighted the development opportunities for traditional Chinese medicine (TCM) in Germany and the European market. He noted that with the EU's plant-based drug regulations becoming increasingly stringent, there is a growing demand for standardized and user-friendly TCM ultrafine granules in Europe. As a leading enterprise specializing in Sino-European TCM trade, Dezhongtang looks forward to collaborating with Chun Guang Jiu Hui to introduce high-quality TCM products to mainstream European markets, delivering more scientific and effective TCM health solutions to European consumers.

Chairman Shen Fanshun highlighted that Chun Guang Jiu Hui has achieved significant milestones in internationalization. The company's traditional Chinese medicine formula granules have obtained official certification in Macau and are now exported steadily, while its ultrafine herbal products have established a presence in markets across Europe, Southeast Asia, Canada, and Africa. The ultrafine technology, serving as the company's core innovation, utilizes patented cell wall-breaking equipment to extract active ingredients from herbs without boiling, offering a convenient and efficient solution that better meets global market demands.

Deepening Cooperation:Building a New International Pattern of Ultrafine Traditional Chinese Medicine

Capitalizing on their complementary strengths in technology and market, Chun Guang Jiu Hui and De Zhong Tang have entered into a strategic partnership to collaborate on the European market access and brand promotion of Chaowei Traditional Chinese Medicine.

This collaboration is not only a powerful alliance between the two enterprises, but also an important milestone in the internationalization of traditional Chinese medicine. In the future, Chun Guang Jiu Hui will take "technology + culture" as the core strategy, continuously promote the global application and popularization of ultra-fine traditional Chinese medicine technology, enabling more countries and regions to share the health wisdom of traditional Chinese medicine, and contributing China's strength to the cause of human health.

About Herba Sinica, a German company

HerbaSinica was established in Germany in 1996, focusing on the compliance research and market promotion of traditional Chinese medicine in Europe, and is an important partner of the European Union Herbal Medicines Committee (HMPC). With safe, effective and high-quality herbal products, it has won the trust and welcome of a wide range of customers and has become the largest and most reliable supplier of China herbal medicine in Germany.