On February 22, Cai Jianhua, Director of the Health Industry Committee at the Guangdong-Macao Federation of Industry and Commerce, President of the Macao Pharmaceutical Manufacturers Association, and General Manager of Jinshi Company, led a delegation to the company for a collaborative exchange.

Jinshi Co., Ltd., established in 2007, specializes in developing traditional Chinese medicine (TCM) and medical device products for the health industry, as well as pharmaceutical import/export and sales of Macau-branded TCM preparations in mainland China. Its primary clients include Macau-based Chinese and Western pharmacies, clinics, and hospitals.

Cai Jianhua highlighted Macau's strengths in traditional Chinese medicine policies and market dynamics, while sharing his expertise in brand agency development and international TCM operations. He pledged to leverage Macau's unique global positioning as a cultural gateway, serving as a strategic bridge to boost the market reach and influence of Chun Guang Jiu Hui products across both local and international markets.

The company's chairman Shen Fanshun, general manager Tan Feng, deputy general managers Kang Yongfeng and Ouyang Xiyeh, along with heads of relevant departments, attended the exchange meeting.

Shen Fanshun outlined the company's development history, industrial strengths, and future plans, proposing to expand and deepen bilateral cooperation in broader areas. Chun Guang Jiu Hui will leverage its shareholder Hunan Academy of Chinese Medicine and the company's drug research institute to continuously diversify its new herbal decoctions and food-as-medicine health products. This will provide Macau Jinshi with high-quality product support and technical guarantees, meet overseas market demands, and promote the traditional Chinese medicine heritage.

After the meeting, Jin Shi's team toured the company's exhibition hall, production workshop, intelligent TCM extraction production line, and outsourcing coordination line, gaining detailed insights into the company's production processes, quality control systems, and product development workflows.

President Cai Jianhua expressed deep admiration for Chun Guang Jiu Hui's groundbreaking innovations in traditional Chinese medicine formula granules and ultra-fine herbal slices, and expressed strong confidence in the future collaboration between the two parties. He expressed hope for in-depth cooperation with Chun Guang Jiu Hui in areas such as product development, market promotion, and product collaboration.

This exchange has laid a solid foundation for bilateral cooperation. Going forward, Macau Jinshi and Chun Guang Jiu Hui will leverage their respective strengths to jointly explore development opportunities and expand the global reach of traditional Chinese medicine, driving its internationalization.